Cleaner Cotton™
Campaign

A Cleaner Approach

Key Concepts and Strategies for
Integrating
Cleaner Cotton
into Product Lines

Ten Good Reasons
to Join the Cleaner
Cotton Campaign

Case Studies

 

Cleaner Cotton™

 

 

 

 

Cleaner Cotton™ Campaign

Conventional cotton farming is one of agriculture's most environmentally destructive activities. The simple act of growing and harvesting the one pound of cotton fiber needed to make a T-shirt (or any other conventional cotton product) takes an enormous toll on the earth’s air, water, and soil, and significantly affects the health of people living in cotton growing areas.

The good news is that positive alternatives to conventional cotton and its related businesses are available. Over the past decade, a small number of farmers and manufacturers have pioneered the market for organically grown cotton, producing fibers and clothing while significantly reducing toxic chemicals.

For a small premium price per garment, some companies are beginning to meet the challenge of producing cotton clothing more sustainably. In 1998, the Sustainable Cotton Project, launched the Cleaner Cotton™ Campaign to boost markets for organic and sustainable cotton products.

The Cleaner Cotton™ Campaign brings together an interdisciplinary team of professionals who are building bridges between farmers, manufacturers and consumers to substantially increase the acreage of biologically grown cotton in the US. With your participation, we hope to achieve the critical mass necessary to redirect the future of the world's favorite natural fiber.

 

   

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