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1:: The bottom
line.
Large retailers are profitably incorporating organic cotton
into their garment - either with one hundred percent substitution
or by blending with conventional fibers.
2:: Proven business
models
Associated Students in Chico, California, and Patagonia in
Ventura, California, are just two examples of companies who
have pioneered the organic cotton market and are sharing their
experience with the Sustainable Cotton Project.
3:: Consumer preference
Market analysts report that consumers expect corporate responsibility
as a matter of basic business practices. Organic cotton is
a great way to implement it.
4:: Forthcoming
regulations
Possible bans on the most toxic agricultural chemicals, as
well as potential regulations about labeling on genetically
engineered products, point to the need to develop sustainable,
practical solutions for cotton.
5:: Quality product
differentiation
Most consumers who care about the environment also care about
quality; organic cotton fibers provide the opportunity for
market differentiation, particularly among companies with
a high quality brand image.
6:: Motivate youth
and students
Campuses who have made the switch to organic cotton report
that students are inspired, motivated and energized by the
challenge.
7::
Environmental Leadership
Companies and campuses taking positions of environmental leadership
are gaining market advantages.
8::
A Cleaner Approach
Each T-shirt made from one hundred percent organic cotton
saves one-third of a pound of synthetic fertilizers and farm
chemicals.
9::
An Industry Movement
The apparel industry stands poised to voluntarily raise its
standards for materials by beginning to incorporate organic
fibers into mainstream products.
10::
The farmers' daughters
Our farming and manufacturing methods can no longer compromise
the environment we pass on to our children and grandchildren.
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